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✨⠀ ⠀ In all seriousness, with so many people turning to social media for shopping inspiration, you need to make sure your brand is catching the eyes of eager customers - especially over the holidays. Sometimes we just spray Hollister fragrance into the air vents before we scroll to get in the mood.
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Whether that means using the best filters or learning how to work an affiliate shop tool, here are all the answers to the most frequently asked Instagram questions. Related: Follow These 11 Instagram Accounts To Figure Out Your EnneagramĬlearly, most users want to know how to up their Instagram game. “When you really understand your target audience, you’ll be able to creatively come up with ideas that you know will be a hit with them.” “Once you can learn what your audience wants to see on your profile, you can start to brainstorm on what other topics and ideas you think your audience would like to see or learn more about,” Loren says. “With Stories expiring in 24 hours, and data disappearing from the app after two weeks, it can be tough to keep track of what worked and what missed the mark.”īut Later’s Instagram Analytics provides up to three months’ worth of IG Stories data, so you can make smart content decisions based on what’s worked for you in the past.
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Is there any correlation on content topics, styling, or captions? You can even use an analytics tool like Later to analyze your Instagram Stories content performance,” Loren explains. “From here, you should hone in and look at what content you’ve previously posted that performed the best. ⠀ ⠀ also, I’m extremely lucky to even be able to work from home, and I’m so grateful ⠀ ⠀ (if you want some tips on filming in your house, don’t ask me lol, but has a great blog!) #taylorfromlaterĪ post shared by taylor loren on at 5:48pm PDT ⠀ ⠀ and I learned a LOT!⠀ ⠀ you can watch episode 2 now over on profile or swipe up in my stories ⠀ ⠀ next week we will make changes and it will get better, but I just wanted to share this story to encourage you to step out of your comfort zone and get creative with marketing during quarantine. ⠀ ⠀ the production is not perfect, or even great: the audio echoes, the lighting is horrible, and by the time I was ready to actually film I was so exhausted that my on-camera performance is not stellar. ⠀ ⠀ so, what’s a marketer to do?⠀ ⠀ jump in the deep end and attempt to film the episode in my tiny apartment, with zero experience and our videographer on facetime. ⠀ ⠀ at the same time, social distancing has caused a huge shift in social media, and we agreed that having a conversation & tracking the changes and trends each week is more important than ever. but in the matter of a week, our entire world changed forever.⠀ ⠀ so we didn’t put out an episode last week, because we were still processing our new reality and honestly, didn’t have something to say.⠀ ⠀ but now, the world is starting to adjust to our new normal, and for privileged people like me, that means working from home for the next month (or more).
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Adventures in video production PART 1: The Show Must Go On ⠀ ⠀ we launched Screen Time, our new IGTV series from right before the coronavirus became a pandemic.⠀ ⠀ the first episode was great! a super positive response, couldn’t have asked for it to go better.